We’re not your average lender.

We make loans based on character, not credit.

We believe everyone deserves equal access to funding, regardless of what they own and how much money they have in the bank.

The What and the Why of Character-Based Lending

Traditional bank lending focuses on an applicant’s access to capital, collateral, and their credit score. For generations, this has excluded potential entrepreneurs who are low-income, women, BIPOC, and justice-impacted because of the many systemic barriers that limit their ability to build wealth and achieve economic stability.

Character-based lending, on the other hand, takes a more equitable, holistic approach that focuses on who the applicant is, the strength of their business idea, and their potential contribution to the community.

Lending on character strives to remove barriers and undo harm caused by systemic injustices found in the banking industry.

What Sets Us Apart?

Community Small Business Loan Fund

Amplify Equity provides loans of up to $20,000, to be paid back within 5 years at 8% interest for small business owners in the Southern Tier and Finger Lakes regions of New York. There are no fees when applying for a loan with Amplify Equity. Not only that, we lower the client’s interest rate each year, as long as they keep making payments.

Resources and Relationships

We’re as invested in every client’s business as they are. That’s why we offer free online business courses, connections with resources in the community, and free one-on-one mentoring for the life of the loan… and beyond!

LOAN DETAILS

  • Existing and start-up businesses owned by those with low incomes, BIPOC, women, LGBTQIA+, and justice-involved individuals.

  • We offer up to $20,000 to be paid back within 5 years at 8% interest. We’ll lower your interest rate each year as long as you keep making payments.

  • We service the Southern Tier and Finger Lakes regions of New York. If you live close by, but not in one of those regions, please still reach out to us to see if we can help.