We’re more than just funders and business mentors.
We’re partners in your success.
At Amplify Equity, we’re not just another business support service—we’re a dedicated partner on your business journey.
What We Do
Community Loan Fund
We offer small loans under $20K to help you grow and scale your business. No cash down. No credit scores. No collateral. We care about your drive, vision, strength of your business model, and impact on our community.
Programs
Individual Business Mentoring
We are here to help you no matter how long you’ve owned your business. We customize our mentoring to where you are on your business journey and what support is best for you to thrive.
Business Courses & Workshops
We offer online courses and in-person workshops to help new and seasoned business owners. If you’re an entrepreneur who wants to step into your power, smash barriers, and succeed on your own terms to build generational wealth and a thriving community, we’re here to help.
What sets us apart?
Personalized 1:1 Mentoring
We offer mentoring without a time limit, ensuring you have guidance and support at every stage of your business journey.Zero-Down, Compassionate Lending
We believe in you, not just your credit score or how much money is your bank account. Our loans prioritize your vision, integrity, and mindset.Human-First Approach
We don’t just focus on the numbers; we look at the whole person. Our support includes operational consulting, financial management, and personal well-being.Building Generational Wealth
Our mission is to help you build a sustainable business that creates lasting wealth for you and future generations.Taking You Out of Survival Mode
We work to transform your business from just getting by to thriving, empowering you to focus on growth and innovation.A Friend in Business
Business can be lonely. We’re here to provide the support and camaraderie that make the journey easier and more rewarding.
Your Vision, Our Support.
Our goal is to help you build a sustainable business that not only thrives today but also creates lasting generational wealth. We’re here to take you out of survival mode, empowering you to focus on growth, innovation, and creating your vision. With us, you’re never alone—we’re your companion in business, providing the encouragement and expertise you need to succeed.
Supporting small businesses creates thriving communities.
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![A woman standing behind the counter in a juice shop, with a large sign reading 'The Juice Collective' and 'We Got The Juice'. There are pink flamingo pool floaties and a small sign on the counter.]()
"When other companies would not even consider helping a new business like mine, Amplify Equity gave me an opportunity and helped build confidence enough to know that the possibilities are truly endless if help is there.”
LaTeka Cooke-Davis
The Juice Collective, Elmira, NY
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![A woman standing indoors, smiling, wearing a pink athletic shirt over a black long-sleeve shirt, holding a padel racket labeled "Pursuit EX PRO," and wearing a smartwatch.]()
"I was heard, which has meant so much to me. I needed the funds to expand, but having someone listen and take an interest in your business success is essential. When AE helps businesses like mine, the community reaps the benefits by having a place to gather and socialize."
Lesa Carter
Pickleball Mania, Ithaca, NY
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![Portrait of a woman with curly hair smiling in an indoor setting with a wall, a mirror, and hanging decorations in the background.]()
“Amplify Equity provides an amazing opportunity and community resources for individuals that have a dream or vision but feel there are too many barriers that will keep them from being able to try. Amplify is the bridge we need so that all individuals are allowed the same opportunities to advance.”
Jennifer Phelps
Beautifully Charcuterie, Ithaca, NY
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![Two people standing side by side inside a kitchen or restaurant setting. The person on the left is a man with glasses, a beard, and wearing a blue New York Yankees cap, a black T-shirt, and a necklace. The person on the right is a woman with her hair in a bun, wearing a blue T-shirt and a black apron with a colorful design and the word 'Boricua' on it. They are smiling and looking at the camera.]()
"Our community needed a big splash of diversity, and that's what we are doing. We have met so many people from all over the world that enjoy our food, music, and conversations."
Crystal and Anddy Reynoso
Boricana, Elmira, NY
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![A coffee shop sign with the text 'HONY Ground Coffee Shop', featuring a cartoon coffee bean character holding a coffee cup, set on a textured brown background]()
"When Amplify Equity pours into entrepreneurs, like me, it's like a coffee spill of goodness for the whole community! It's not just about business growth; it's about brewing up a stronger, more vibrant community—one cup of joe at a time!"
Tina Smith
Holy Grounds Coffee Shop, Elmira, NY
130
Business Accelerator Participants
Our Highlights
115
Jobs Created or Saved
1900+
Hours of Mentoring
$413,000+
Community Loans Disbursed
72%
Accelerator Participants Women
79%
Loans Made to Women
69%
Accelerator Participants People of Color
75%
Loans Made to People of Color
Ways to Help
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